NH Theater’s Hustle to Survive the Pandemic Featured in NBC Digital Series ‘Rebound’

by Rob Michaelson

What can a business centered around the arts do to survive a pandemic that is threatening its staff, hurting its bank account and keeping its audience at home?

A lot, actually — the Seacoast Repertory Theater is doing whatever it can to keep the show going.

Nestled in the heart of Portsmouth, New Hampshire, this nonprofit, professional regional theater was having a solid year, with over 330 shows lined up, according to marketing director Brian Kelly. And then the coronavirus hit.

“It was a real decimation and it happened nearly instantly, and there is no telling when it is going to end,” Kelly said.

Their shows were put on hold, with over a hundred artists and staff cut to make ends meet. They now face hundreds of thousands of dollars in losses, with no easy way to bring in revenue.

“The entire industry evaporated overnight and that was an industry that was tough on a good day,” Kelly said. “Very high unemployment and underemployment on a good day, and this was a bad day. And it has been 150 bad days in a row.”

To see the entire article and video segment, please click this link.